I am a writer and creative director who still believes words can change the world, or at least make it laugh, think, or buy something. My journey started in Algeria, where my childhood résumé included chasing birds, raiding neighbor’s fruit trees, and inventing sock-footballs. Then I discovered books, and storytelling became my favorite game.
Since then I have written and directed ideas across continents, from Algeria to Dubai to Canada, blending culture, strategy, and a touch of mischief. With a PhD in Translation Studies, more than a decade of global experience, and awards from Cannes, Clio, and One Show, I have learned that the best campaigns do not just sell, they connect.
I am fluent in English, French, and Arabic, plus Arabic’s many dialects: Saudi, Egyptian, Levantine, and White Arabic. That means I can argue with myself in four dialects, but I do not always win.
Beyond the briefs and deadlines, I am living my favorite story: husband, dad to two daughters, and now a brand-new baby son. They are my toughest audience, and if I can keep them entertained, I can handle any client.
By HB
